Product Manager

Product Manager Role Overview The Product Manager is responsible for developing the positioning, strategy, and promotional campaigns for therapeutic solutions to increase product performance and better meet patient needs. RESPONSABILITIES Strategic & Marketing Planning Design and implement strategic and operational marketing plans for both existing and new products (including target segmentation, positioning, key messages, channel mix, promotional campaigns, KPIs, and calendar). Define the product positioning, target patient populations, and differentiation from competitors based on indepth market analysis and understanding of healthcare professionals (HCPs), pharmacists, and patient needs. Product