- Tractive was founded in 2012 in Pasching, Austria, by a group of pawssionate entrepreneurs with the aim of creating a safer environment for millions of pets around the world. By leveraging the latest technologies, Tractive develops pet wearables, apps and online services that provide pet parents with more happiness, security and peace of mind. Today, Tractive is the most trusted name for keeping cats and dogs safe and healthy. Behind it stands...